Alexandra Roman

What a first year for my new business! Polo matches; celebrities; fashion shows!

Like many women, fashion has always been my great passion. Ever since I was very young I’ve just loved dressing up, putting pieces together and creating my own special look. I’ve been told by experts that my eye for style is instinctive.

After studying in Bucharest, I arrived in the UK six years ago, determined to follow my dream. Two years ago, I moved to Bloxham in rural Oxfordshire – attracted by the beautiful countryside, the amazing culture and the inspirational lifestyle. It also happens to be a very handy location for London Fashion Week and the big fashion shows at the NEC!

Earlier this year my dream finally became a reality when I launched my own Alexandra Roman fashion label; and my online boutique

These days there’s so much choice around. So many designer stores (mostly in London). And of course, a million online fashion outlets! It can really get confusing! Making the right choices, especially for special events like parties, weddings and race days can be a real headache. I take all the stress away and help local women to find their own unique style

Working with a team of fashion experts and image consultants, I review all the latest trends & designs; and offer women a personalised approach to selecting their wardrobe.

This one-to-one service is available by appointment at my private boutique in Oxfordshire – or by phone, email or video call e.g. Skype.

My free personal styling service is already a real hit with local ladies! As are our regular local networking events and fizz-fuelled fashion parties!

I also invite clients to my pop up stores at special events and social occasions such as this Summer’s Asia Cup Polo match at the fabulous Royal Berkshire Polo Club in Windsor. A fantastic day and it was great to welcome so many clients; and thrilling to see the polo teams from England and India in action.

We’re building a fantastic community of like-minded women in Oxfordshire and beyond. Women who want affordable elegance, quality and style and who want to be unique.

I make sure to listen to my clients and deliver the right fashion choices for each individual – to suit every situation.

As well as my own Alexandra Roman collection, we also tap into some of the very best UK and international fashion designers.

For instance, I’m delighted to be stocking Made in Chelsea star Stephanie Pratt’s debut clothing line. American & UK TV personality and fashion designer Stephanie announced her collaboration with a French brand last year. Her collection was launched earlier this year – and what a debut! Inspired by Parisian chic, Stephanie’s ‘French Kiss’ collection has a style for every occasion, from sexy dresses for a night out to glamorous full-length dresses for a special event.

I love this time of year in beautiful Oxfordshire – as the leaves start to transform into shades of golden brown. I also love the fashion choices it brings.

My Autumn/Winter collection is now live and I’m so excited to show off the new range and end this great year in style. I’ve aimed to make it reflect that unique and distinctive ‘Oxfordshire Woman’ look.

Alexandra Roman

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